Discover Zenfolio’s 7 most popular website templates used by photographers.
April 11th, 2025
When I was getting started in photography, websites for photographers were barely thought about, and usually required hiring a designer in order to show off your work and look professional.
Fast forward 20+ years, and technology advances have made it simple for anyone to build a professional website for their business–no experience required. One of the first steps in creating the perfect showcase and storefront for your images is to pick from the many website templates available.
Zenfolio photography website templates have something for everyone. Even better, there’s no need to get overwhelmed with the choices–we’ve picked seven of the top website templates chosen by Zenfolio photographers to help you narrow it down. But first, what makes a site template the right one for you?
What to look for when choosing a website template.
A website template is the foundation for how your clients and site visitors are introduced to your photography style and branding. This structure helps to provide them a great experience while determining whether you and your images will fulfill their needs. Here are a few things to consider:
Catching (and keeping) site visitors’ attention.
Your website is an online introduction to potential customers. They are there to see if your photography–and for portrait photographer, your personality and what it’s like to work with you–matches what they want and need. The clarity of your messaging and the images you choose will serve you best in a design that is engaging to people visiting your website.
A common rule of thumb is that you have less than 15 seconds to capture a visitor’s attention. In a time when attention spans feel shorter than ever and many of us are overwhelmed with the amount of information at our fingertips, a homepage and website that captivates your visitors can be the difference between getting that booking or selling that art print…or not.
A good experience requires the right website template.
Beyond the first impression, your website’s template then needs to enable your site visitors to effortlessly explore what you have to offer. That means clean, clear navigation and page layouts that feature your work and sitewide.
Along the way, you will want to assure both current customers and prospects of your professionalism, by sharing the features that make your business tick. Pricing, packages, social media feeds, and online scheduling are just a few features you will want your site template to support. If you sell photos online, you’ll want to be sure to highlight that, too.
Great templates don’t require a developer.
If you’re not a web designer, that might sound like a lot. Not to worry. The Zenfolio team has you covered. There’s a Zenfolio template for every type of photographer and hundreds of variations to make each photography website unique.
And, just like that feeling when you take the perfect shot, you’ll know the perfect website template that suits your photography when you see it.
The best website templates for photographers.
It’s hard to pick favorites, and your taste will guide what is the best for you. We’ve rounded up the most popular website templates used by Zenfolio photographers, and organized them by the amount of customization options–and therefore how quickly you can build and publish your site. Every template has options to customize for your brand colors, fonts, layout style, and more.
If you’d rather choose your template by recommendations based on shoot type or style, visit our website templates page and use the filter to narrow down your options.
Elegant and effortless website templates:
These designs are both polished and professional, right out of the box. Perfect for the photographer who wants a beautiful site in minutes.
1. Portland
The Portland template is perfect for all types of client-based photography. It comes preloaded with muted tones to make your photos stand out–and a testimonial section right on the homepage for you to fill up with rave reviews from your clients.
Portland’s navigation menu also comes with a Clients page where they can log into their private galleries. Similarly, a Sessions or Services page describes what services you offer along with pricing and room to explain what clients can expect.
A great and easy addition to the Portland template is a BookMe block for booking and scheduling photography sessions.
Pro tip: If you don’t have any testimonials yet, take a little time to reach out to past clients and add a testimonial request to your gallery delivery workflow. There’s nothing like enthusiastic words from real people to assure potential clients that working with you is the best choice!
2. Explorer
Explorer is a clean, thoughtfully arranged template excellent for fine art photographers. Created with the specialties of landscape, wildlife, aerial, and travel photography in mind, it uses light, natural tones, and a full-width hero image (or slideshow) at the top of your homepage–fantastic for showing off work in the grand scale it deserves.
A simple, but intentional, site menu contains four menu options by default (Home, Collection, About me, and Contact me), that can guide visitors toward images for purchase, learning about your art, or reaching out to commission your services. Add galleries to highlight various locations, types of animals, or latest works into the Collection page for an organized hub that’s perfect for selling your work.
3. District
District is a modern template featuring bold fonts and a neutral palette. A full-width hero block and parallax page scroll (toggled on by default) combine with spacious image and text layouts, giving your work a high-end, professional look. Designed to perfectly complement commercial photographers and studios, as well as portrait, nature, and wildlife photography, the top nav menu defaults include an About page that is easy to customize for multiple photographers and a Services page with booking and FAQ.
Other templates in this category: Noir, Canvas, Discover, Amore, Savannah, Southwest, Rover
Versatile and customizable website templates:
Looking for templates that offer a bit more room to play? The templates below are ideal for photographers who want creative freedom to design a website that truly reflects their style.
4. Triptic
Triptic is a sleek, minimalist template ideal for highlighting your portrait, fine art, or commercial photography portfolio against a moody black background. Featuring top menu navigation that adjusts to take less of the page as you scroll down and large-scale image carousels, this template design ensures your work will remain the focus and make a big impression. A testimonial block on the homepage is the perfect opportunity to keep potential clients’ attention with your glowing reviews.
5. Mod
The Mod website template features a bold design with a dark background and large, asymmetric image blocks to showcase the details in your work. Perfect for aerial, landscape, or nature and wildlife photography, this template includes left menu navigation and can be customized with top nav and an attention grabbing video in the hero block, as shown in our demo site.
Other templates in this category: Summit, Lila, Olive, Vision, Casey
Tailor-made and fully customizable website templates:
These templates are for the photographer who wants full creative control. They feature advanced customization options that allow you to make every detail match your unique brand.
6. Victor
The Victor template was built for photographers who wear many different hats. With large, bold fonts and text blocks and full-width custom layout blocks featuring images linking to galleries, your dynamic photographs and messaging will pop off the dark background.
If you are like many photographers and shoot a range of different shoot types, you can easily highlight and organize your primary specialties on the homepage and provide links to all your work in the site menu. Whether your focus is events, sports, corporate, commercial, or a mix of those and more, this template keeps the focus on your photography and conveys the energy of your work.
7. Brooke
The Brooke template features a full-width hero block, bio, and large-scale images in a carefully balanced grid design that highlights the beauty of your work. The default site menu lays over the hero images and a solid background appears beneath the menu when you hover, striking a balance between subtlety and practicality. Ideal for fine art, landscape, travel, and wildlife photography, this design is also a great match for food and other commercial photography types.
Other templates in this category: Aloha, Meriwether, Haven, McKenna, Emerson, Casey, Memora
Beautiful, modern website templates by Zenfolio.
The greatest strength of all the Zenfolio templates is that you can have a gorgeous website in minutes–and it can also easily evolve over time. Customization is simple using smart blocks, which are preloaded with image or text fields and have several layout options. Need a little more customization? Our custom layout blocks offer limitless options, and a treasure trove of suggested layouts in the website builder highlight some of the possibilities.
To check out how some photographers using Zenfolio are customizing these templates for their own businesses, visit the photography guide that best matches your shoot type and preview the photography portfolio examples.
It’s important to note that behind these modern and beautiful templates are fully responsive for desktop to mobile devices with powerful, built-in features that result in a marketing and sales platform for your photography business. Go ahead and give one a try… With Zenfolio, website building for photographers has never been easier.
Your website. Your way. In minutes.
Build a professional website that reflects your style. Easily customize your design – no coding required. Run your business…all from your own site with your own brand.
