Face Finder: Help clients instantly discover every photo they’re in.
October 27th, 2025
Ever feel completely lost trying to find one single image in a sea of photos? Guess what? Your clients do too. No need to stress…we got you! Our talented research and engineering team built Face Finder to make exploring even the largest galleries simple, fast, and frustration-free.
Instead of your clients clicking through hundreds (sometimes thousands) of images hoping to spot themselves, they can simply snap a selfie or upload a quick photo! With a little (or a lot) of AI magic, Face Finder pulls up every shot that matches their face!
Who is Face Finder for?
Honestly, Face Finder works for just about any photographer who shares galleries with clients, but the functionality really shines in two main photography specialties.
For volume photographers…think schools, sports teams, or other big events. Let’s face it (pun intended), parents are busy. They don’t have the time (or patience) to scroll through hundreds of photos hoping to catch a glimpse of their kid. With Face Finder, they upload a quick pic and instantly see only the images that matter to them. It’s a smoother experience, and it saves you from those 10:03 pm “Can you help me find my child?” messages.
For wedding photographers, Face Finder becomes a more personal touch. Imagine a newlywed couple opening their gallery and, with one click, being shown only their photos. Or Grandma skipping the drunken reception photos just to find the moments she loves most. It feels high-end, purposeful, and memorable.
At its core, Face Finder isn’t about bells and whistles. It’s about giving clients an easier, more personal way to relive their moments—and getting them through checkout faster!
What we love about Face Finder:
Selfie-based search
Clients upload a selfie or photo, and Face Finder quickly locates matching images within the gallery, making it easy to browse and pick their favs.
Fast results, simple flow.
Matches appear quickly and are presented in a clear, easy-to-review way, reducing the usual friction of scrolling through hundreds of images. And the smoother the experience, the more likely they are to buy!
Photographer controls
You decide when and where Face Finder is active, at both the account and gallery level.
Visitor opt-in
Clients must opt in before using the feature, ensuring transparency and peace of mind for everyone.
Compliance-aware
Zenfolio automatically disables Face Finder in locations with biometric data restrictions, like Illinois, so you don’t have to worry about the legal stuff.
Privacy-first handling
Photos are only used to perform the search within Zenfolio, and clients can delete their uploaded photos at any time, keeping control firmly in their hands.
In short, Face Finder is a simple and privacy-conscious way for clients to find and buy their images, while providing you with the flexibility and control you need to achieve your business goals.
How it works:
Getting started with Face Finder is simple. As a photographer, you can enable Face Finder at the gallery level with just a single toggle. You decide where and when it’s available, giving you control over your workflow.
For clients, the experience is super intuitive and seamless. They enter a gallery, click the face search icon, and agree to the terms. From there, they can upload a selfie or photo, and Face Finder will show only the images that match.
Want an up close look? Check out the support article.
People Filter update
For photographers, the People Filter remains a valuable tool for organizing galleries behind the scenes on the back end; however, the client-facing functionality has been replaced by Face Finder. This change means clients can explore galleries more intuitively, while photographers keep the People Filter feature they’ve grown to love.
Face Finder makes exploring galleries incredibly easy and personal. Your clients can find and buy the moments that matter most without frustration, while enjoying a gallery experience that feels thoughtful, seamless, and memorable. And you? You get a bit of breathing room…no more late-night panicked emails or texts from clients hunting down their photos. You’ll love the quiet!
Ready to see Face Finder in action? Sign up for your free trial today!
Zenfolio AI statement:
AI is reshaping the industry, and at Zenfolio, we’re committed to developing tools that respect and protect your work while supporting your business. Our AI features are designed with photographers in mind—keeping you in control, reducing repetitive tasks, and helping you deliver a smoother client experience.
Our goal is to protect your IP and prevent 3rd parties from scraping your images to train or enhance their LLMs.
We believe creativity belongs to the artist, not the algorithm, and your work should always remain yours. As the technology evolves, our tools will continue to grow with it, always guided by transparency and your needs as a creative professional.
Still curious? Read our full AI statement here.
