Valentine’s Day photo gift ideas: How photographers can sell more with Zenfolio.
January 22nd, 2026
One of the biggest holidays of the year is fast approaching. Valentine’s day is one of the most (or least!) popular days for singles and couples alike. It’s the perfect opportunity to offer personal photo gifts to your clients as a photographer.
Why Valentine’s Day is a perfect sales opportunity for photographers.
Valentine’s Day is a time when people look for gifts that feel personal. Couples and families often want something more meaningful than a traditional gift, which makes photography a perfect fit.
For photographers, this doesn’t mean creating something new. Mini sessions, recent shoots, and existing client galleries can all be shared as thoughtful Valentine’s Day gifts. A seasonal deadline also helps encourage clients to place orders sooner rather than later.
Zenfolio keeps the process simple by bringing galleries, pricing, and client sharing together in one place, so you can offer Valentine’s Day photo gifts without adding extra steps to your workflow.
We make it easy for you to quickly turn your photos into gifts with a couple clicks of a button. Here’s a quick run through of how easy it is to get started selling in time for Valentine’s day.
Upload and organize Valentine’s Day photo galleries.
Whether you’re working with Valentine’s-themed stock images or photos from recent client sessions, the first step is organizing your images into galleries. This works equally well for mini sessions, couples shoots, family sessions, or curated Valentine’s collections.
From your Library dashboard of Galleries and Folders, you can upload and organize images into galleries, then choose whether they’re public or private depending on how you plan to share them. Public galleries work well for promotions of stock and fine art images, while private galleries are ideal for individual clients and personalized gift selections.
Want to increase sales from your existing client galleries? Sign up for the February client campaign in your Zenfolio account, and check that the galleries you’d like to include are active so your clients can access them. Automated campaigns are free for photographers with Advanced or Professional plans.
Set up your Valentine’s Day pricelist in Zenfolio.
Once you’ve organized your galleries, it’s time to assign prices. Navigate to the selling dashboard and select Price Lists from the top menu. You can easily create your price list, customize the naming, and select what type of products you’d like to include—or duplicate an existing price list and customize the name and it’s products.
Choose the best Valentine’s Day photo products to sell.
Not sure what to include? Here are some of our most popular photo products to offer for Valentine’s Day:
- Custom 5×7 greeting cards: create Valentine’s themed photo cards for your clients to send to friends and family.
- Trader cards or wallet prints: an easy and cost efficient custom classroom Valentine card for parents–and teachers–with pre-school and elementary children.
- Photo mugs: an affordable, every-day use gift option.
- Buttons: a fun add-on and impulse buy.
With Product Builder, you can also create custom Valentine’s templates for photo products like 5×7 cards and trader cards, giving clients an interactive way to personalize their gifts while keeping your setup simple.
Optimize your pricing for profit and client appeal.
Once you’ve chosen your products, it’s time to set your prices. Within the price list, Zenfolio breaks everything down for you by Base Price, Profit, Service Fee, and final Selling Price. Your selling price is up to you and can reflect your location, costs, and the level of service you provide.
To make this easier, Zenfolio’s Smart Pricing tools help you clearly see your margins as you price, so you can make confident decisions without overthinking the math.
You can also enable Smart Upsell, which can be customized to automatically notify clients about any of the following discounts while they are adding items to their cart:
- Currency amount needed to receive free shipping.
- Currency amount needed for a tiered discount (dollars/currency unit or percentage.)
- Quantity of products needed in their cart to get a percentage off their total order.
It’s a simple way to increase order value without adding extra work on your end.
After you’ve finalized your pricing, all that’s left to do is assign the price list to the Valentine’s galleries you’ve created.
Learn more about Smart Pricing and Smart Upsell
Promote your Valentine’s Day photo gifts to clients.
For any new galleries you’ve created, send an email to your clients letting them know their Valentine’s photos are ready for purchase! Simply head back to your chosen gallery and select “Email Gallery.” Use your client gallery share template, customize the message as needed, and send or schedule the email.
To inform clients in your existing galleries about the special deals you’re offering with the client campaign, review the campaign details in your account, customize to your liking, and add or exclude galleries. All included galleries will automatically receive the fully written email series promoting your special offer.
That’s it! Now your clients will be able to access the Valentine’s Day gallery and purchase from your chosen products.
Start selling Valentine’s Day photo gifts with Zenfolio.
Log in to start creating your Valentine’s galleries. New to Zenfolio? Start your free trial today.
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Contributor
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Elizabeth Glanville is the Content Marketing Manager at Zenfolio, based in Abu Dhabi, UAE. With over 12 years of professional photography experience, she has captured a wide array of subjects, from equestrian sport and luxury real estate to fashion editorials, commercial campaigns, family portraits, and Arabic weddings. Her photography has appeared in publications such as Harper’s Bazaar, Cosmopolitan, Vogue Arabia, Elle, and Marie Claire. Deeply embedded in the equestrian world, Elizabeth also offers photography, creative and strategic marketing consulting to equestrian brands including some of the countries leading polo and equestrian clubs.
Elizabeth holds a Master’s degree in Graphic Communication from the University of Hertfordshire in the UK and has a deep passion for design, branding, and visual storytelling. Her expertise bridges the creative and strategic, with a strong focus on marketing and commercial communication. Outside of work, Elizabeth enjoys spending time at the stables with her two daughters, horses, and an ever-growing collection of pets.
