Smarter selling tools for photographers: Email filtering, automated pricing, and more.
April 27th, 2026
You’ve already done the hard part—capturing great images for your clients. Now we’re making it easier for photographers to turn those images into sales.
Managing galleries, chasing follow-ups, tweaking price lists… it all adds up. And it’s often the part of the job that pulls you away from editing, shooting, or getting your next gallery out the door.
These updates are designed to take some of that weight off your plate—so you can spend less time managing and more time behind the camera.
Who these updates are for:
These tools are especially helpful for photographers who:
- Manage multiple galleries and want to speed up the admin side
- Know some clients meant to order but never checked out
- Want a quicker way to adjust pricing across your products
- Prefer a simpler way to set up and manage your shop
What’s new in NextZen: Latest selling and pricing improvements.
Email Filtering: Follow up with clients who favorited photos—but didn’t buy.
Ever had a client favorite a handful of images… and then disappear?
Now you can follow up with just the right people—without cross-checking galleries.
- Simply “Filter by Action” in the Email Composer to begin
- Target clients who saved favorites but haven’t ordered
- Apply filters across multiple galleries (Advanced Plan)
- Combine conditions and timeframes for more precise targeting
It’s a simple way to turn interest into sales!
Price List Tag Markups: Automate pricing by tag or keyword.
Set pricing rules that work for you—automatically.
- Apply markups to individual images using tags or keywords
- Automatically adjust pricing when images match your defined tags
- Use fixed dollar or percentage markups for greater flexibility
- Remove the need for manual, image-by-image adjustments
Spend less time managing pricing, and more time selling.
Bulk price markups for faster category-wide pricing changes.
Apply bulk percentage or dollar markups to entire product categories in one action.
- Instantly update margins for groups like “All Canvas Prints” or “Digital Products”
- Quickly adjust for lab price increases or seasonal promotions
- Eliminate manual calculations across your entire price list
This allows you to manage profitability across broad product groups with a single update.
Selling tab improvements: Manage price lists faster.
We’ve made it faster to find, organize, and update your price lists.
- Switch between grid and list view
- Filter and sort price lists more easily
- Apply bulk actions across multiple lists
- See lab options clearly while setting things up
Less clicking around, more getting things done.
Faster price list setup: Get galleries ready to sell sooner.
Setting up your shop is now more straightforward.
- “Commonly sold” products are surfaced upfront
- Fewer steps to get everything ready
So instead of second-guessing your setup, you can get your galleries live and ready to sell faster.
Simplified product workflow for building and editing price lists.
Adding or changing products in a price list is now handled in a single location.
- Single area to manage all product selections
- Removed multiple modals and steps to speed up tasks
- Simplified editing and updating process for existing price lists
Save significant time and clicks by managing your entire product selection.
Video settings: right where you expect them.
You can now find video preview settings right within the gallery settings and presets. So when you’re setting up a gallery, everything—images and video—is managed all in one place.
COMING SOON: Client-facing shop customization.
You now have more control over how your shop looks to your clients:
- Choose list view or category view
- Feature up to five products at the top
- Match shop button colors to your brand
Small details that make your galleries feel more polished and easier to buy from.
Why we built these updates (and how they help you sell more.)
Less admin, more shooting.
Spend less time chasing orders, updating pricing, and clicking through menus
Turn favorites into orders with smarter follow-ups.
Email Filtering helps you follow up with the clients who are most likely to buy.
Pricing that scales with automated markups.
Automated markups give you more control over pricing at the image level, without manual updates.
A faster path from gallery to purchase.
From setup to delivery, everything is faster, clearer, and easier to manage.
Built to scale with you.
Whether you’re managing a handful of galleries or a full season of shoots, these tools help you stay in control without adding more work.
Work smarter—not just harder.
Zenfolio’s latest updates help you recover missed sales, simplify pricing, and create a smoother path from gallery to purchase.
Not on Zenfolio? Start a free trial—no credit card required.
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Contributor
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Elizabeth Glanville is the Content Marketing Manager at Zenfolio, based in Abu Dhabi, UAE. With over 12 years of professional photography experience, she has captured a wide array of subjects, from equestrian sport and luxury real estate to fashion editorials, commercial campaigns, family portraits, and Arabic weddings. Her photography has appeared in publications such as Harper’s Bazaar, Cosmopolitan, Vogue Arabia, Elle, and Marie Claire. Deeply embedded in the equestrian world, Elizabeth also offers photography, creative and strategic marketing consulting to equestrian brands including some of the countries leading polo and equestrian clubs.
Elizabeth holds a Master’s degree in Graphic Communication from the University of Hertfordshire in the UK and has a deep passion for design, branding, and visual storytelling. Her expertise bridges the creative and strategic, with a strong focus on marketing and commercial communication. Outside of work, Elizabeth enjoys spending time at the stables with her two daughters, horses, and an ever-growing collection of pets.
